(+150 worldwide reviews)

With Igor Ciminelli

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Meet the course instructor in European Innovation programs  

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The business strategy of the world's greatest innovators

Through this course, you will learn how to identify new opportunities, design innovative products and services and turn them into a growing business.
The Disruptive Innovation Strategy is the definitive guide to market success

This course is Highly recommended for:

When does the disruption occur?

Course Syllabus

New lessons will be added periodically


  Welcome & Agenda

The theory in short

Disruption’s 3 key-points

Assess the market potential

The Law of Diffusion of Innovation

Start with Why Ted X

Innovation design process

Ideas and adoption

The Disruptive Innovation Theory

Industries Transformation

Building Blocks

The Innovator’s Dilemma

The Kodak case in short

Key points

How to be a disruptor – Harvard Business School Tribute

What is your market?

Not from you and not even from your competitors

It’s a matter of criteria


Overshot customers

The evolution of performance criteria

How to conquer the market by worsening your products: the low-end disruption

Determine your growth domain

Jobs to-be-done strategy

Rating the jobs

Characteristics of innovation

How good managers condemn companies: the silent collapse

Principles of disruptive development

3-step strategy

7 successful business models examples

Advices and tools

The disrupt-o-meter

The competition

References and must-read

Learning Outcomes

Identify New Opportunities

Learn how to identify new market opportunities and how to measure their potential

Design Your New Product

Figure out how to strategically design a product with a high degree of potential adoption in the market

Build the Business

Develop the ability to turn your idea into a disruptive business and to forecast its impact on the market

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Get your certification

At the end of the course, you will receive your certificate of achievement. Add it to your CV and share it on social media!

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If you are serious about innovation,
don’t miss this opportunity

The Instructor

Board Member at Swiss Institute for Disruptive Innovation, Innovation & Marketing Expert

Igor Ciminelli

Board Member and Head of Marketing at the Swiss Institute for Disruptive Innovation, Igor is a renowned expert with an international background in innovation design and management. Formerly social media and marketing advisor of the European Commission for the EU4tech Technology Transfer Programm. Currently working as advisor and mentor for many companies in the technology industry.

What People Say About this Course

Madeleine Bouakaboul
More than technologies, it is a state of mind
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A breath of fresh air, an invitation to think or reflect on innovation in a simple, direct and pragmatic way. A masterclass that allows you to understand that disruptive innovation affects all companies and that it is not only a question of technology but a state of mind and motivation spread throughout the company.
Theresa Harvey
The masterclass is an eye-opener
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It completely changes the way you think about business and opens the door to new opportunities. Thank you!
Dean Ghoneim
Great Masterclass
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With great pleasure, I attended the Masterclass on the fundamental principles of Disruptive Business Models.
Tommaso Zanini
Thank you! I am delighted!
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I have completed the Digital Disruption course 1 year ago with Cambridge University and wanted to refresh my learning for interview purposes. Your course was just spot on. It touched on all the same concepts and case studies that I covered with Cambridge University.
Alessandro Macri
Amazing MasterClass
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I found this course online and I'm so glad I did! I will definitely participate in the next Master Class. This will be our recommendation for our youth clients that want to lead the actual and future business changement.
Michael Pontrelli
Top Education
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Understanding the dynamics of innovation (how it is born, how it spreads) is not easy, but it is possible if you follow training courses such as the SIDI Disruptive Innovation Masterclass
Aurelio Longo
I will be waiting for the next one
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I have found a new perspective through which to look at the business. Great master class
Michele Puccio
Very insightful
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To move customers Five Years Out it’s import to study how to create Disruptive Innovation.
Ricardo Quilaman
The way we face change trough knowledge
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It is definitely essential to update our knowledge permanently and the disruptive innovation model respond to the current needs of systematic processes necessary to stay in the market creating and obtaining value. Practical, concise and very adequate material to strengthen knowledge and face the change and every day challenges.
A lot of value in a simple language
Stephanie Hudson
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The masterclass opens your mind to achieve new goals through true innovation.

Learn the business strategy of
the world's greatest innovators

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frequently asked questions

Disruptive Innovation Strategy

Does the course require live participation?

No, the course is entirely on-demand and consists of video-recorded lessons that can be accessed from any device and at any time from the students’ personal dashboard. However, online meetings are organized throughout the year (for members only) for Q&A sessions with speakers and experts in the field.

Who is the instructor?

Igor Ciminelli is the Head of Marketing at the Swiss Institute for Disruptive Innovation. He’s a renowned expert with an international background in innovation design and management. Marketing advisor of the European Commission for the EU4tech Technology Transfer Program. Currently working as Senior Trainer for the European Investment Bank Innovation Programs, Igor is also an advisor for many companies in the technology industry.

Why should I take this course?

 While until recently being innovative was essential for growth, now being innovative is a survival skill. The Disruptive Innovation Strategy offers a powerful methodology to help you be innovative in a systematic way, differentiate yourself from the competition, and create new market space. You’ll learn how to identify your growth domain, design your innovative product, and turn it into a growing business.

Does access to the courses have an expiry day?

No, the course has lifetime access.

Does the School issue certifications?

Of course, once you have finished the course, you can download the School of Disruption certification, recognized by the Swiss Institute for Disruptive Innovation. The certificate can be attached to your CV or registered on LinkedIn.

Any other questions?

Feel free to write to support@disruption.school to request any information about this course.

Are you part of a University, School or Association?

Contact us to become our partner and receive special conditions for your students and colleagues!

The Swiss Institute for Disruptive Innovation (SIDI) is one of the points of reference in the scientific investigation scenario. 

SIDI identifies and analyzes emerging trends and technologies that can disrupt existing processes and produce a significant change in social and economic systems. SIDI’s s mission is to help companies and institutions to face upcoming challenges, providing know-how and a revolutionary set of new skills.

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Swiss Institute for Disruptive Innovation