Through this course, you will learn how to identify new opportunities, design innovative products and services and turn them into a growing business.
The Disruptive Innovation Strategy is the definitive guide to market success
With Igor Ciminelli
New lessons will be added periodically
Welcome & Agenda
The theory in short
Disruption’s 3 key-points
Assess the market potential
The Law of Diffusion of Innovation
Start with Why Ted X
Innovation design process
Ideas and adoption
The Disruptive Innovation Theory
The Innovator’s Dilemma
The Kodak case in short
How to be a disruptor – Harvard Business School Tribute
What is your market?
Not from you and not even from your competitors
It’s a matter of criteria
The evolution of performance criteria
How to conquer the market by worsening your products: the low-end disruption
Determine your growth domain
Jobs to-be-done strategy
Rating the jobs
Characteristics of innovation
How good managers condemn companies: the silent collapse
Principles of disruptive development
7 successful business models examples
Advices and tools
References and must-read
At the end of the course, you will receive your certificate of achievement. Add it to your CV and share it on social media!
Board Member at Swiss Institute for Disruptive Innovation, Innovation & Marketing Expert
Board Member and Head of Marketing at the Swiss Institute for Disruptive Innovation, Igor is a renowned expert with an international background in innovation design and management. Formerly social media and marketing advisor of the European Commission for the EU4tech Technology Transfer Programm. Currently working as advisor and mentor for many companies in the technology industry.
30 Lessons | On Demand
No, the course is entirely on-demand and consists of video-recorded lessons that can be accessed from any device and at any time from the students’ personal dashboard. However, online meetings are organized throughout the year (for members only) for Q&A sessions with speakers and experts in the field.
Igor Ciminelli is the Head of Marketing at the Swiss Institute for Disruptive Innovation. He’s a renowned expert with an international background in innovation design and management. Marketing advisor of the European Commission for the EU4tech Technology Transfer Program. Currently working as Senior Trainer for the European Investment Bank Innovation Programs, Igor is also an advisor for many companies in the technology industry.
While until recently being innovative was essential for growth, now being innovative is a survival skill. The Disruptive Innovation Strategy offers a powerful methodology to help you be innovative in a systematic way, differentiate yourself from the competition, and create new market space. You’ll learn how to identify your growth domain, design your innovative product, and turn it into a growing business.
No, the course has lifetime access.
Of course, once you have finished the course, you can download the School of Disruption certification, recognized by the Swiss Institute for Disruptive Innovation. The certificate can be attached to your CV or registered on LinkedIn.
Feel free to write to firstname.lastname@example.org to request any information about this course.
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The Swiss Institute for Disruptive Innovation (SIDI) is one of the points of reference in the scientific investigation scenario.
SIDI identifies and analyzes emerging trends and technologies that can disrupt existing processes and produce a significant change in social and economic systems. SIDI’s s mission is to help companies and institutions to face upcoming challenges, providing know-how and a revolutionary set of new skills.
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Swiss Institute for Disruptive Innovation
With Igor Ciminelli
Learn the business strategy of the world’s greatest innovators. Identify new growth domains, create your own innovative product, and disrupt your market.